Report outlines Top 5 food sustainability trends for 2020
While there is still a sizable gap in the availability of sustainable products, a number of trends for 2020 indicate that brands and consumers are moving in a positive environmental direction.
2019 signaled a clear increase in how consumers prioritize sustainability. In fact, more than two-thirds of respondents consider sustainability when making a purchase, and are willing to pay more for sustainable products, according to “2019 Retail and Sustainability Survey,” a survey produced by CGS, New York. Among Generation Z, the number is even higher. While there is still a sizable gap in the availability of sustainable products, a number of trends for 2020 indicate that brands and consumers are moving in a positive environmental direction.
“We’ve spent many years talking about the benefits of triple bottom line-focused operations. Now we’re at a point where companies are going to have to move forward with more sustainable initiatives to be competitive,” says Josh Onishi, chief executive officer of Hana Group North America, Philadelphia. “Consumers increasingly want to know what they’re eating and where it comes from, and they are looking to see their environmental values reflected in the products and brands they select.”