Survey: 86% of U.S. adults prefer dairy milk offerings in school meals
86% of U.S. adults prefer dairy milk over “other” beverages, including plant-based beverages.
A new national tracking poll of 2,200 Americans from Morning Consult, Washington, D.C., points to a number of revealing consumer preferences for milk and related beverages.
When given the option to choose among whole, reduced fat 2%, low fat 1%, skim, other (almond, soy, oat, other plant-based, lactose-free) or “do not consume” milk, respondents chose 2% and whole milks. Further, 86% of U.S. adults prefer dairy milk over “other” beverages, including plant-based beverages. Additionally, by a margin of more than 2:1, U.S. adults say it’s important to offer low-fat flavored milks with school meals, and by a 3:1 margin, U.S. adults say it’s important to offer 2% and whole milk with school meals. The poll was conducted by Morning Consult in partnership with the International Dairy Foods Association (IDFA), Washington, D.C.