ShopRite unveils new Bowl & Basket private label brand
ShopRite, Keasbey, N.J., unveiled new Bowl & Basket private label food brand, starting with approximately 100 items in November, expanding to 300 by year’s end and enlisting more than 3,500 newly branded products by the end of 2021.
“The launch of Bowl & Basket and Paperbird is the catalyst for an ambitious redesign of ShopRite store brands,” says Chris Lane, executive vice president of Wakefern Food Corp., the merchandising, logistics and distribution arm for all ShopRite stores. “We are ready to deliver this next generation of innovative, high-quality and exciting own brand products at ShopRite.”