Study estimates over $700M nighttime snack occasions weekly
Nearly 83% of U.S. consumers report snacking at least one night a week, and 20% of consumers report snacking every night.
Nightfood, Inc., Tarrytown, N.Y., released findings from a new Harris Poll online survey, conducted on their behalf with over 2,000 U.S. adults, on consumer night snacking and sleep quality.
Nearly 83% of U.S. consumers report snacking at least one night a week, and 20% of consumers report snacking every night. The most popular nighttime snack choices overall are salty snacks such as chips, popcorn and pretzels (84%), baked goods such as cookies, cake and donuts (80%), candy such as chocolate, gummies and hard candies (76%) and ice cream (75%).