Daring Foods, Rastelli Foods Group partnership brings plant-based chicken to U.S. market
Daring Foods, Scotland, partnered with Rastelli Foods Group, Swedesboro, N.J., to bring what is said to be first plant-based chicken made from only five non-GMO ingredients to the U.S. marketplace.
Through the partnership, Rastelli Foods Group will be the exclusive national distributor of Daring Foods, bringing its plant-based chicken to restaurants and retailers throughout the country.
"Our goal with the launch of Daring Foods was to make the swap to plant-based meat as simple as possible. We focused on bridging the taste gap, successfully taking on the daunting task of replacing a beloved staple in our diet with an alternative that you can cook with, tastes great and is good for you," says Ross Mackay, co-founder and CEO of Daring Foods. "After 24 months of hard work, introducing Daring is an incredibly important step for us. With Rastelli's, we reach customers across the nation all at once; we are not limited in any way. We could not imagine a better partner both business-wise and with deep expertise in the food business. We are ready for people to finally fall in love this amazing product."
"Rastelli's is a protein company, not just a meat company. We're here to fill the center of your plate with the best and most delicious foods – no matter if they come from an animal or a plant. The moment I tasted Daring chicken, I immediately knew this was something unique. Daring fulfills all our requirements for clean, responsibly sourced products. They epitomize what customers have wanted all along—a clean label product that is not a novelty, but meant to be eaten every day and easy to cook by almost anyone," says Ray Rastelli Jr., president of Rastelli Foods Group.