Report unveils food, flavor trends set to impact food, beverage industry in 2020
The year ahead will also be a turning point for a demographic shift in the country as Gen Z hits the workforce in a big way, bringing with them new preferences, skills and ideas.
Datassential, Chicago, pulled ideas from thought leaders across the company and combined with data from surveys, databases and from Haiku, the company’s machine-learning trend prediction engine, to compile a list of trends set to impact the food and beverage industry in the year ahead.
For starters, it’s an election year, which means political issues ranging from tariffs to sustainability and global warming will be in the news. The year ahead will also be a turning point for a demographic shift in the country as Gen Z hits the workforce in a big way, bringing with them new preferences, skills and ideas. Of course, the biggest macroeconomic factor that everyone will be watching is the possibility of a recession and how it could play out in the United States and around the world. There are also smaller factors that will impact what consumers want, from an interest in Japanese cuisine that will inevitably follow the Tokyo Olympics to new technologies set to be released in the New Year.