Plant-based brand Wholly Veggie continues its mission of creating a more sustainable food future by increasing consumer access to its line of ready-to-use, vegetable-based products, including its newest addition, Plant-Based Cauliflower Wings. The company recently announced an increased U.S presence through its expansion to 1,200 Target locations. The growth comes alongside Wholly Veggie’s new distribution through UNFI in Southern California and National Co+op Grocers (NCG). Along with Target, shoppers can find Wholly Veggie products at SoCal’s Lassens, Lazy Acres and Gelsons’ grocery stores.
“The team at Wholly Veggie is extremely excited about our expanded partnership with Target. Our mission is simple, make it easy for anyone to add healthy, vegetable-focused foods into their diet,” says Johnathan Bonnell, co-founder, Wholly Veggie. “Our increased availability with Target, as well as our retail partners NCG and those in California, gives us an opportunity to bring plant-based foods that celebrate the vegetable, into more homes across America.”
Recognizing the growing consumer demand for convenient, vegetable-focused foods, Wholly Veggie launched a line of Cauliflower Wings. The plant-based wings come in a variety of flavors, and each is accompanied with its own vegan dipping sauce that is free from soy, gluten and is non-GMO. The introduction of Cauliflower Wings complements the company’s overall strategy of introducing plant-based products that appeal to a wider audience and are simple to prepare.
“Ultimately, we want people to know what they are eating and feel good about it,” says David Gaucher, Co-Founder, Wholly Veggie. “By offering Wholly Veggie in more retailers across the country we are giving consumers the option to incorporate more sustainable and nutritious foods into their diet. We’re thrilled that people are looking to incorporate these plant-based options into their regular meal planning, and that we are able to meet the demand.”
As consumers continue to look for new ways to incorporate vegetables into daily meals, Wholly Veggie wants to make access to products as easy as possible. The company will be launching a new e-commerce platform later this year to support this initiative. Customers will soon be able to purchase favorites directly through the brand’s website making plant-based eating even more attainable. The company will also introduce new products within the third quarter to continue to inspire consumers to eat healthier and to prove that vegetables are at the forefront of sustainable eating.
About Wholly Veggie
Wholly Veggie was founded on the belief that the world would be a better place with more vegetables on our plates. The brand’s line of products includes plant-based patties, pizzas, and cauliflower wings.