Wholly Veggie, the frozen entree and appetizer brand that’s giving veggies their cool factor, has unveiled Mozzarella Style Sticks with Truffle Flavor. The newest addition to the Wholly Veggie “cheeze” family will join the frozen aisle beginning in May at select Target stores and online.

"Our new Mozzarella Style Sticks with Truffle Flavor combine the taste of a trending delicacy with upcycled cauliflower and dairy free cheeze to create an exciting and delicious appetizer with hidden veggies," said Johnathan Bonnell, co-founder and co-CEO of Wholly Veggie. "These vegan, truffle-flavored cheeze sticks are the first of their kind and bring a nostalgic and decadent touch to snacking at home with a little help from your air fryer.”

While typically served in high-end restaurants, shaved or infused in oil, this kind of truffle requires no dress code. Wholly Veggie Mozzarella Style Sticks with Truffle Flavor feature high-quality ingredients such as vegan mozzarella, natural truffle flavor, and a gluten-free upcycled cauliflower crust. These sticks, which come with a bonus of marinara dipping sauce, provide a satisfying, crunchy texture and a rich, umami essence for a premium snacking experience with discreetly hidden vegetables. 

The Mozzarella Style Sticks with Truffle Flavor join Wholly Veggie’s award-winning selection of dairy free cheese sticks, including original Mozzarella Style and subtly spicy Cheddar Style Jalapeño varieties. All of Wholly Veggie’s cheese sticks bake in minutes using an oven or air fryer with an extra crispy upcycled cauliflower crumb coating, and they are always vegan, dairy-free, gluten-free, soy-free, and non-GMO.

About Wholly Veggie
Only one in 10 adults eat enough fruits and vegetables, and Wholly Veggie is here to change that with restaurant-style meals and appetizers that can convince even the pickiest eaters to enjoy veggies. Created by two former meat industry professionals, co-founders John Bonnell and David Gaucher launched Wholly Veggie to move the world to love vegetables. Each product is gluten-free, vegan, soy-free, and non-GMO and is designed to put the colors, flavors, and textures of vegetables front and center. Wholly Veggie supports a more sustainable way of feeding the planet, while making it easier and more fun to love your veggies and reach your daily quota. Find Wholly Veggie entrees and appetizers at 6,500 retailers across the U.S. and Canada, including Walmart, Target, and Whole Foods.