Urban Pie Pizza Co. Launches Hemp Seed Crust Pizzas in Four Flavors
Initial rollout starts in the Midwest, followed by the rest of the country through August.
Urban Pie Pizza Co. is introducing a first of its kind pizza made with hemp seeds to the frozen pizza aisle. Urban Pie Pizza is one of the fastest growing brands in the mainstream and natural channels, and these hemp-infused crusts are a first in the frozen aisle. Their artisan crust made with hemp seeds brings functional ingredients to a well-loved household staple – frozen pizza.
Hemp has gained traction in the market for its purported health benefits and according to Hemp Business Journal, Feb. 2019, “Hemp product sales are projected to double and become a $1.8B category by 2022.” Hemp seeds contain Omega-3 and Omega-6 essential fatty acids and are a good source of plant-based protein. Many consumers use it to reduce inflammation.