Kraft Heinz Sells Natural Cheese Brands to Lactalis Group
Deal includes three Kraft Heinz cheese plants and a distribution facility, plus 750 staff shifting to Lactalis.
Lactalis Group has entered into a definitive agreement for the acquisition by its U.S. affiliate of Kraft Heinz’s Natural, Grated, Cultured and Specialty cheese businesses in the U.S., Grated cheese business in Canada and entire International Cheese business outside North America.
With this acquisition, Lactalis will acquire a portfolio of iconic, strongly-positioned brands that include Cracker Barrel, Breakstone’s, Knudsen, Polly-O, Athenos, Hoffman’s and, outside the U.S. and Canada only, Cheez Whiz. In addition, Kraft Heinz will partner with Lactalis on a perpetual license for Kraft in Natural, Grated and International cheeses and Velveeta in Natural and International cheeses.