Bubbies Ice Cream, the frozen novelty brand best known for its super-premium Mochi Ice Cream innovations, has announced it will begin shipping its Mochi Ice Cream in new individually-wrapped packaging to grocery stores and natural retailers across the country this fall. The new packaging marks the reopening of Bubbies Mochi Self-Serve Freezers that have long been a grab-and-go snack destination for customers looking to mix and match their favorite flavors. Earlier this spring, these in-store freezers were scaled back in retailers, due to an abundance of caution regarding COVID-19.
At a time when consumers are more conscious than ever before about food safety and health, Bubbies’ individually wrapped Mochi Ice Cream ensures enhanced protection from environmental elements and cross contamination, in addition to increased product freshness longevity for the best taste and texture. The new packaging also provides consumers with a more convenient way to enjoy this perfectly portioned treat on the go or at home.