Plant-Based NotMilk Debuts in the U.S. at Whole Foods
Over the past two years the plant-based food industry has experienced unchartered growth – 29% compared to 2.2% in general food retail [1] – and plant-based products have become a staple in consumers’ daily routines. NotCo, a leading food-tech company in Latin America and backed by key venture capital names, including Bezos Expeditions, announced its debut in the United States with the launch of NotMilk in Whole Foods Market stores nationwide.
NotMilk is the next generation of plant-based milk, standing out in the crowded landscape of dairy-alternative products by delivering taste and texture that replicate dairy-based milk. NotCo has proprietary artificial intelligence and machine-learning algorithms that help mimic animal-based foods using plant-based ingredients. The food-tech company has mastered the art of creating plant-based foods that taste, feel, and cook just like their animal-based counterparts.