Field Roast Redesigns Packaging and Partners with Celebrity Chef Roy Choi
Plant-based brand Field Roast Grain Meat Co (“Field Roast”), owned by Greenleaf Foods, SPC, announced a bold brand redesign and a multi-year partnership with prolific chef Roy Choi. The new packaging and partnership promise to inspire culinarians to “Make Taste Happen.”
For the first time since its founding in 1997, the Seattle-born Field Roast is debuting a whole new look, including a redrawn logo and reimagined packaging. The new logo offers a modern spin on a traditional badge, designed to represent its trusted product and reputation for crafting high-quality plant-based meats and cheeses. The revamped packaging nods to the brand’s craftsman legacy with landscape imagery and flavor-forward product names.