Peekaboo Organics' ice cream featuring hidden vegetables was named the grand prize winner today of the Real California Milk Snackcelerator dairy snack innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel. The competition will provide Peekaboo with $200,000 in resources and funding to bring a snack-sized version of their innovative products to market and expand the overall market for their products. This is the second event of its kind by the California dairy industry designed to inspire ideas integrating the values of fluid milk and dairy ingredients into snacks to meet growing consumer demand and providing resources to help bring them to market.
As presented by Founder and CEO, Jessica Levison, Peekaboo's mission is to solve the parental dilemma of getting children to consume more vegetables by putting them into a format they can't get enough of – ice cream. As the owner of a popular ice cream scoop shop in Miami, she turned her frozen dairy knowhow into flavorful super-premium ice creams hiding a nutritious, vegetable secret. The products are currently available in pints at select retailers but Levison is looking forward to introducing the single serve snack line and expanding distribution with Real California Milk at the core.