Babybel Cheese Launches Probiotic- and Vitamin-Enhanced Dairy Snacks
Wrapped in the brand's signature red wax and created to meet the rising consumer demand for functional products in 2021, an extra dose of "good for you" just got easier. Babybel introduces a new range of functional dairy snacks this month available in two varieties, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins.
Since the impact of the Coronavirus took hold in the U.S., family snack habits have shifted. From all-day snacking and indulgences in the early months of stay-at-home orders to a growing emphasis on health and wellness heading into 2021, brands are answering the changing needs. In fact, the sales growth of products with probiotic or prebiotic claims were up +14% this year vs. the prior.1 Packing a powerful punch of bite sized benefits with the same cheesy, delicious taste consumers know, Babybel Plus+ will introduce the first functional dairy snack in the category.