Bowery Farming Launches 'Farmer's Selection' Line of Greens, Debuts Mustard Frills
Bowery Farming, the largest vertical farming company in the U.S., unveils a new "Farmer's Selection" product category, a line of rotating, small-batch, wildly flavorful, next-generation greens, curated by Bowery's R&D team. Bowery’s Mustard Frills — hearty mustard greens with a tingly start and a fiery, wasabi-style finish — are the first greens released under this new category and will be available in select grocery retailers this week through spring 2021, followed by Green Sorrel.
“Deeply committed to innovation and bringing new and exciting culinary experiences to consumers, our world-class R&D team has been hard at work developing this new line of wildly flavorful greens grown locally with unparalleled freshness,” says Katie Seawell, Chief Marketing Officer, Bowery Farming. “We’re thrilled to unveil our new Farmer’s Selection category, which showcases the nimbleness of our farms and beauty in this emerging category of Protected Produce through these rotating, first-of-its-kind greens, developed with flavor in mind first and foremost, with seeds selected for their unique properties. For this first release, we set out to develop a recipe with a kick, and Mustard Frills surpassed even our wildest expectations.”