The updated branding is an evolution, not a full overhaul, and reflects what consumers want most today: higher protein, delicious flavors and meals made with real, premium ingredients
Nissin Foods, the maker of Cup Noodles and instant ramen, entered the frozen aisle this year with KANZEN MEAL, the company’s first innovation in the single-serve frozen meal category.
Refrigerated and frozen food manufacturers are clear winners of a behavioral shift. Look no further than their recent performance. As fast-casual outlets fight for foot traffic, CPG giants are demonstrating robust health.
Cholula has entered the frozen category, dropping four new burrito bowls that mirror key ingredients from already existing Cholula Hot Sauces and Salsa.