The Refrigerated Foods Association (RFA) works toward “Advancing & Safeguarding the Refrigerated Foods Industry” through events such as its 38th annual conference, which will take place March 4-7 at the Hyatt Regency Huntington Beach Resort in Huntington Beach, Calif.

Innovation in refrigerated foods and beverage continue to keep brick-and-mortar retailers alive, as shoppers flock to the perimeter of stores for fresh-cut fruits and vegetables, refrigerated meats and more. Innovation is also why the overall refrigerated foods and beverage industry is experiencing an uptick in sales.

Here are the latest pasteurization technologies, designed to improve quality, food safety and shelf life.

Looking into the New Year however doesn’t present anything new—just more of the same, but bigger, better, smarter, more flexible, more functional and more sustainable.