Articles Tagged with ''consumer shopping habits''

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University study tracks consumer preferences home, away from home

Compared to one year ago, willingness-to-pay is higher for all food products.
July 15, 2016
Oklahoma State University, Stillwater, Okla., released its latest Food Demand Survey, FooDS, which tracks consumer preferences and sentiments on the safety, quality and price of food at home and away from home.
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Study: Millennials crave authentic brands

The study found that it’s more important than ever to make sure companies are strategic in brand communications from the very beginning.
June 24, 2016
Watershed Communications, Portland, Ore., released findings from two national ethnographic studies examining the media habits of Millennial food and beverage consumers.
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Study: Millennial dads doing most of the grocery shopping

The study revealed that Millennial dads are spending the overall most time in the grocery aisles.
June 14, 2016
Ibotta, a Denver, Colo.-based mobile shopping app, released findings of a consumer shopping study that found a significant increase in grocery shopping among fathers.
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Study: Consumers making more online purchases than in store

This is the first time in the study’s 5-year history that more than half (51%) of all purchases made by respondents are made online, up from 48% in 2015.
June 9, 2016
Consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper study, produced by United Parcel Service Inc. (UPS), Atlanta.
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Study shows consumers select c-stores based on better-for-you options

The study indicates that these groups associate “better-for-you” options with “fresh” and “all-natural.”
May 26, 2016
Chicago-based Q1 Consulting launched a comprehensive study that shows how convenience store “regulars,” including younger males and Hispanic males, are increasingly selecting c-stores based on better-for-you options.
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The supermarket guide to online grocery competition

Online grocers dominate on all dimensions—number of sites, reach, share of trips and share of spending.
May 17, 2016

Online grocery shopping is the primary competition for today’s multi-channel supermarkets, according to a study conducted by Brick Meet Click, Barrington, Ill., with support from MyWebGrocer.


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Nielsen: 75% of survey respondents say country of origin is most important

Respondents in Asia-Pacific and Africa/Middle East are more likely to say that origin is more important than the other selection factors.
May 3, 2016
The new research examined whether consumers prefer goods produced by global/multi-national brands (defined as those that operate in many markets) or by local players (those operating only in a single market—the respondent's home country), based on responses from more than 30,000 online respondents in 61 countries spanning 40 categories.
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