Articles Tagged with ''consumer shopping habits''

Global retail analytics leader Retail Solutions Inc. (RSi), Mountain View, Calif., introduced the new shopper marketing optimization (SMO), a solution that helps consumer packaged goods (CPG) shopper marketing teams plan, execute and measure events in an end-to-end workflow solution.

Last year’s growth and sales has led the foodservice packaging industry to forecast continued confidence for 2016 despite familiar challenges, according to Foodservice Packaging Institute’s (FPI) 17th annual State of the Industry Survey.

Health and eco-minded consumers are looking beyond natural labels to organic, non-GMO and grass-fed label claims, according to the 2016 Market LOHAS MamboTrack consumer research survey, produced by Market Dynamics-Market LOHAS, Acton, Mass.

Taste, price and convenience are no longer the sole deciding factors when consumers buy food and beverages, according to a new study from Deloitte Consulting LLP, New York; Food Marketing Institute (FMI), Arlington, Va.; and Grocery Manufacturers Association (GMA), Washington, D.C.

IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,” analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.

With a 15% slice of Americans hailing it as their No. 1 choice, pizza received more than twice as many votes as any other food choice.

Interbrand, a New York-based brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, announced seven technology trends that forward-looking brands can take advantage of in 2016.

Ordering groceries online and digitizing the store rank among the top trends in grocery shopping for 2016.

Over the next year, mobile is expected to transform customer engagement. So, how can grocers use this to their advantage to increase basket size and instill brand loyalty?