When it comes to food and nutrition, there’s an emergence of shared beliefs and behaviors among Gen Z, Millennials, Gen X and Boomers, according to a new report released by FleishmanHillard, St. Louis, Mo.
Organizations that haven’t yet considered how to speak to Gen Z consumers risk being left behind amidst the rush of brands hurrying to meet these young consumers.
One of the findings when comparing current study findings to last year's results was the increased purchasing levels of fresh food items based on online grocery shoppers indicating which supermarket type items they buy online.
November 6, 2018
About half of online shoppers plan to purchase grocery items more often in the coming year, according to a study released by the Retail Feedback Group (RFG), Lake Success, N.Y.
Three out of four consumers say they’re committed to at least one health, wellness, ethical or environmental attribute among the foods they eat.
October 29, 2018
The desire to pay more for healthier foods is growing stronger. That’s because up to 70% of consumers say they’re willing to pay a premium for food products in the natural, ethical, enhanced or “less of…” categories, according to “Consumer Health Claims 3.0: The Next Generation of Mindful Food Consumption,” a new survey from L.E.K. Consulting, Chicago.
This segment of more food-aware, food-involved consumers now represents 62% of Americans across all demographics and geographies.
October 25, 2018
A new research study released by Fogelson & Co., Brooklyn, N.Y., reveals a new and increasingly influential category of Americans—the food-connected consumer (FCC).
The report finds that despite this wealth gap, quality attributes like organic and less processed cues are still growing in importance.
October 17, 2018
Economic recession, recovery and realignment are major drivers of change in the U.S. food and beverage industry and consumer values and purchasing behaviors, according to findings in “The Business of Thrift: Understanding Low-Income and Value-Oriented Consumers” report, produced by The Hartman Group, Bellevue, Wash.
In 2017, pricing grew by 1.4% and volume declined by 0.2%.
August 24, 2018
U.S. consumer packaged goods (CPG) companies experienced growth in 2017, according to a study produced by Information Resources, Inc. (IRI), Chicago, and The Boston Consulting Group (BCG), Boston.
For example, Millennials are digital natives who are changing how business and communications work.
August 24, 2018
Demographic shifts and customer-centric product innovation are driving new approaches to building lifetime customer value, according to the 22nd annual New Product Pacesetters report, produced by IRI, Chicago.
About one-third of Americans (32%) shop for groceries in person more than once a week, about half (49%) shop once a week and 18% go less often than that.
August 21, 2018
Despite a profusion of online services that offer Americans an alternative to spending time in the grocery store, 84% of U.S. adults report they never order groceries online and 89% never order meal preparation kits, according a poll conducted by Gallup, Washington, D.C.