Refrigerated Frozen Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Refrigerated Frozen Foods logo
  • NEWS
  • PRODUCTS
  • COLD STORAGE
    • Cold Storage Trends
    • Farm to Frozen
    • Supply Chain & Logistics
  • PACKAGING
  • TOPICS
    • Food Safety
    • Product Development & Manufacturing
    • Sustainable Solutions for Cold Foods
  • MEDIA HUB
    • Play Our Word Game
    • Podcasts
    • Videos
    • Polls
    • Webinars
  • DIRECTORIES
    • Cold Storage Construction Guide
    • Warehouse Guide
    • Food Master
  • MORE
    • Cold Chain Perspectives
    • Case Studies
    • C-Suite Q&A
    • Top 150 Processors
    • Awards >
      • Best New Retail Products
      • Cold Storage Facility of the Year
      • Processor of the Year
    • Directory of Associations
    • R&FF Store
    • Calendar of Events
    • FA&M Conference & Expo
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP!
Cold Foods Industry News

Poll: Consumers slow to migrate to online grocery shopping

About one-third of Americans (32%) shop for groceries in person more than once a week, about half (49%) shop once a week and 18% go less often than that.

default online grocery app
August 21, 2018

Despite a profusion of online services that offer Americans an alternative to spending time in the grocery store, 84% of U.S. adults report they never order groceries online and 89% never order meal preparation kits, according a poll conducted by Gallup, Washington, D.C.

According to Gallup's July 1-11 Consumption Habits poll, about one-third of Americans (32%) shop for groceries in person more than once a week, about half (49%) shop once a week and 18% go less often than that. Just 1% say they never go.

In contrast to the 81% who grocery shop in person at least weekly, only 4% of U.S. adults order groceries online this often, while another 11% say they do it less frequently. Similarly, just 1% order meal preparation kits weekly and 9% order them less often.

Aside from purchasing their own food, presumably to make at home, 45% of adults report eating out at a restaurant at least weekly and 31% order takeout food.

These findings represent the first time Gallup has measured Americans' reliance on meal prep kits, takeout food and dining out in this format.

Upper-income Americans grocery shop and dine out more

Virtually all Americans report visiting grocery stores to some degree, but higher-income consumers go more frequently. For instance, 90% of those in households earning $75,000 or more per year shop for groceries in stores at least weekly vs. 84% of those earning between $30,000 and $74,999 and 63% of those earning less than $30,000. There is little difference in store visits by gender, age or even whether an adult has children in the household.

Restaurant dining is also strongly related to income, with the percentage eating out weekly or more dropping from 63% of those earning $75,000 and above to 41% of those in the middle-income bracket and 21% of those in the lowest income bracket. Again, age and gender are not big factors in this, but employment status is, as 52% of those working full- or part-time vs. 36% of those not employed say they eat out at least once a week.

Parents at the vanguard of ordering groceries online

The greatest demographic distinctions for the other food purchase methods measured are evident when focusing on the percentages of Americans who use each at least monthly. Most notably:

  • Adults with a child under 18 in the household are twice as likely as those without a child to say they order groceries online at least monthly, 14% vs. 7%.
  • Parents are also more likely than others to order takeout meals, 77% vs. 66%.
  • More broadly, ordering takeout is more common among younger and middle-aged adults. 79% of those aged 18-34 and 80% of those aged 35-54 say they order takeout at least monthly vs. 53% among those 55 and older.
  • Ordering groceries online is more common among upper-income Americans. 12% of those earning $75,000 or more vs. 7% in the lower income categories.
  • There are no significant differences in the low percentages of people who use meal preparation kits by gender, age, employment, income or family status.

Bottom line

When it comes to purchasing food, Americans overall remain traditionalists, relying mostly on grocery shopping rather than services that bring food to them. Meal delivery services that cut out the trip to the grocery store appeal mainly to those short on time -- parents with children younger than age 18 and employed adults. Higher-income Americans are also bigger adopters of grocery delivery, either because higher income means they can afford more groceries or because they have greater access to mobile technology like smart phones and tablets that make ordering online easier. More generally, Americans may just not like to think that far in advance when it comes to what to eat.

Survey methods

Results for this Gallup poll are based on telephone interviews conducted July 1-11, with a random sample of 1,033 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. All reported margins of sampling error include computed design effects for weighting.

KEYWORDS: consumer shopping habits consumer shopping trends e-commerce trends Gallup grocery shopping analytics grocery store trends market trends online shopping

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

    Top of the Freezer: R&FF’s Best New Retail Products

    From BFY proteins to globally inspired treats, these...
    New Retail Products
    By: Kelley Rodriguez
  • Pasco Exterior

    Reser’s Fine Foods: From Farmhouse Kitchen to ‘Good Times’ Everywhere

    A home-based potato salad company started 75 years ago...
    Cold Foods Industry News
    By: Kelley Rodriguez
  • FromtheColdCorner-Anchor_1170x658.jpg

    EPR, Plastic Packaging for Cold Foods & More

    As consumer and regulatory pressure put plastic in the...
    Sustainable Solutions for Cold Foods
    By: Kelley Rodriguez
Manage My Account
  • eMagazine
  • What’s Hot in Cold Newsletter
  • Manage My Preferences
  • Online Registration
  • Customer Service

More Videos

Popular Stories

From the Cold Corner with Americold's Rob Chambers feature image

How Cold Chain Strategy Is Replacing Capacity

Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

Top of the Freezer: R&FF’s Best New Retail Products

1170x658 of Cold Storage Podcast with Jennifer Jewers Bowlin and Craig Handy

ASRS, AI & Adaptability: What's Shaping the Future of Cold Storage

2026 Processor of the Year

 

Does your facility lead the industry? Nominate your cold storage facility today!

Events

June 17, 2025

Refrigerated & Frozen Foods’ State of the Cold Chain

On Demand Kelley Rodriguez, Editor in Chief of Refrigerated & Frozen Foods, will be joined in this 60-minute webinar by industry experts to help unpack the latest research.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

See More Products
New Retail Products

Explore the newest flavors, textures, and innovations in the frozen food aisle!


SEE WHAT'S NEW!
Play Refrigerated & Frozen Foods’ Cool Word of the Week! There's a new word every Wednesday.

Related Articles

  • default online grocery app

    Survey sheds light on men’s online grocery shopping behavior

    See More
  • default online grocery app

    Study reveals online grocery shopping will triple in the next decade

    See More
  • default meal kits

    Study: Online grocery shopping still rare in United States

    See More

Related Products

See More Products
  • Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

  • 1119700825.jpg

    Use of Hydrocolloids to Control Food Appearance, Flavor, Texture, and Nutrition

  • GlobalData_logo_blue_header.png

    Global Frozen Meat (Meat) Market - Outlook to 2022: Market Size, Growth and Forecast Analytics

See More Products

Related Directories

  • EDIKOM

    3PL facility in the Montreal area. We store and prepare online orders for frozen and refgrigerated foods.
  • Maersk

    Maersk’s cold chain solutions are a one-stop-shop logistics solutions for your reefer cargo. From farm to market, we take care of all your cold chain needs, whether it is simply export/import oriented or an end-to-end setup. We’ll provide you with a single point of contact for the entire journey along with the peace of mind knowing that your cargo is safe.
  • Atlanta Bonded Warehouse Corporation

    Atlanta Bonded Warehouse (ABW) focuses on three primary services: dedicated and public warehousing; temperature-controlled and ambient transportation; and co-packaging / repackaging services. In continuous operation since 1948, ABW operates 16 facilities representing 7.4 million sq. ft. in 6 different states and four regions of the US: Southeast, Atlantic Coast, Southwest, and Midwest. Markets served include food and food-grade products from confectionery, snacks, beverages, and packaging to consumer products to pharma and pharma-related products to pet care.
×

Elevate your expertise in refrigerated and frozen foods with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Service
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBLITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing