This deal joins together two leading premium egg companies, combining complementary offerings across the Free-Range, Pasture-Raised, and Organic segments.
As the largest free-range egg brand, based on Nielsen, Happy Egg is now better positioned to deliver on consumers' increasing demand for high-quality, humane eggs.
The revamped packaging aims to create a more memorable brand experience. With color-coded designs, consumers can easily identify and select their preferred NestFresh eggs.
Introduced last year to the Pete & Gerry’s portfolio, Pete & Gerry’s Pasture-Raised Eggs are laid by hens raised to Certified Humane Pasture-Raised welfare standards, which provides at least 108 square feet per hen of expansive green pastures.