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Flat and thin are “in” – regardless of whether you’re talking about televisions or cell phones. And now food follows design fashion.

Hollywood TV and movie directors aren’t the only ones known to say, “That’s a wrap.” Product developers at Amy’s Kitchen are saying the same thing these days.

Looking to leverage its popular brand in more value-added arenas, Chiquita Brands International, Cincinnati, partnered with juice processor Old Orchard Brands LLC, Sparta, Mich., on three new Chiquita Frozen Fruit Smoothie concentrates. 

Using microwave steam cooking technology, Sea Star Seafood Corp., Marlborough, Mass., developed the Beacon Light Steam microwaveable entrée line. 

Rachel’s Cottage Cheese - a U.K. brand distributed in the U.S. by White Wave Foods, Broomfield, Colo. - is known for its unique flavorings.

Talk about turning up the heat. ConAgra Foods has been testing Marie Callender’s Signature Sautés at Wal-Mart stores.

“Banish boring from your lunch break!” is how Nestle Prepared Foods Co. introduced its new Lean Cuisine Café Classic entrees last month.

Kashi Co., La Jolla, Calif., is extending its popular frozen all-natural pizza line with two new flavor options: Mexicali Black Bean Thin Crust and Sicilian Veggie, Kashi’s first vegan and cheese-less offering.

Land O’Frost says special packaging helped this Lansing, Ill., company develop its first Sub Sandwich Kit.

Here’s a new twist on the phrase, “hot to go.” Ruiz Foods, Dinuba, Calif., says its El Monterey XXL Burrito line already is a popular hot grab-and-go meal option from the convenience store roller grill, hot case or microwave.