Hundreds of dedicated members of the U.S. dairy community will gather Jan. 18-19, 2017, at the Monona Terrace Community & Convention Center, in Madison, Wis., for the third annual Dairy Strong conference.

This past January, more than 600 attendees from 17 states and four countries attended the event. Nearly 135,000 cows were represented at the event in 2016.

Dairy Strong organizers are working hard to build content that parallels the opportunities and challenges faced by dairy farmers today. To that end, the theme for 2017 is “The Journey Forward”.

Topics, speakers and other exciting updates will be announced in the coming months. Dana Perino will serve as the opening keynote for Dairy Strong 2017. Perino is a former White House press secretary, political commentator, New York Times No. 1 best-selling author, and co-host of Fox’s “The Five.”