Study: Bulk ice cream market experiences significant growth in 2017, while frozen yogurt registers loss
Over the forecast period, frozen yogurt is expected to continue to post losses, as consumers become less and less interested in these products.
While most ice cream categories witnessed either a moderate increase or decline in 2017, bulk dairy ice cream stood out as a strong exception, recording retail volume growth of 4% and current value growth of 5% to achieve sales of 2.6 billion liters and $6.8 billion, respectively, according to a report released by Euromonitor International, UK. Indeed, in both 2016 and 2017, the category posted a notably stronger performance than the review period average. The majority of the category’s growth in recent years can be attributed to strong sales of bulk dairy ice cream products in smaller sizes, a reflection of U.S. consumers’ increasing desire for portability and their continued efforts to limit sugar consumption.
Over the forecast period, frozen yogurt is expected to continue to post losses, as consumers become less and less interested in these products. The category recorded a value CAGR decline of 5% at constant 2017 prices over 2012-2017, with prospects not expected to improve much over the coming years. Over the forecast period, frozen yogurt is set to register a further value CAGR decline of 3% at constant 2017 prices. This performance will be in stark contrast to that of other categories in ice cream and frozen desserts, which are almost all expected to record steady low single-digit growth, or at the very least, remain flat, enabling ice cream and frozen desserts as a whole to achieve a value CAGR of 2%.