As immune and gut health continue to be top of mind, Lifeway Foods, a leader in kefir and fermented probiotic products, has launched Lifeway Oat—a dairy-free, certified vegan drink that offers the same mood boosting and gut-health supporting benefits, as its best-selling collection of dairy kefir products. 

Aqua ViTea, the largest kombucha brand on the East Coast, has made four strategic executive hires: Chris Gallant, Chief Sales & Marketing Officer; Steve Konczal, Chief Financial Officer; and Chip Nolin, Chief Operating Officer. To capitalize on the fast-growing market of hard kombucha, the company is also bringing on Billy Keighley as Sales Director of its alcoholic kombucha line, AfterGlow. With their combined knowledge and experience, the four industry veterans will join forces to expand Aqua ViTea's retail presence as the company focuses on its next stage of growth.

Aqua ViTea, the alcohol-aware kombucha company, is reaffirming its commitment to "responsible kombuchaing" with the rebranding of its bottles and cans. Prioritizing alcohol transparency, the new labels will display a "Verified Alcohol Extracted" seal on the front panel in addition to several other key highlights, including USDA organic, non-GMO, natural probiotics, and lower sugar. The new and improved labels will also more prominently highlight the brand's signature hand-illustrated artwork.

GT’s Living Foods announces the kick-off of its summer campaign, #LetYourLightShine and the launch of its new Synergy flavor, Golden Pineapple, now available nationwide. For 25 years, GT’s Living Foods has been guiding people on their health and wellness journeys. With the #LetYourLightShine campaign, GT’s continues that mission by sharing a message that health is defined by choices; when health is prioritized, one radiates and glows from the inside-out.