Aqua ViTea, the largest kombucha brand on the East Coast, has made four strategic executive hires: Chris Gallant, Chief Sales & Marketing Officer; Steve Konczal, Chief Financial Officer; and Chip Nolin, Chief Operating Officer. To capitalize on the fast-growing market of hard kombucha, the company is also bringing on Billy Keighley as Sales Director of its alcoholic kombucha line, AfterGlow. With their combined knowledge and experience, the four industry veterans will join forces to expand Aqua ViTea's retail presence as the company focuses on its next stage of growth.

AfterGlow Hard Kombucha by Aqua ViTea, the alcohol-aware kombucha company, introduces Cherry Sour, a refreshingly juicy and tart flavor, and Apricot Dream with fresh, crisp notes of hops. Similar to AfterGlow's other popular flavors, Ginger Blue and Citrus Rush, Cherry Sour and Apricot Dream contain an alcohol content of 5% ABV and are gluten-free, non-GMO, lower calorie, lower sugar and paleo- and vegan-friendly. Made with clean ingredients, the new flavors also provide additional health benefits such as antioxidants, b-vitamins and detoxifying acids.

Aqua ViTea, the alcohol-aware kombucha company, is reaffirming its commitment to "responsible kombuchaing" with the rebranding of its bottles and cans. Prioritizing alcohol transparency, the new labels will display a "Verified Alcohol Extracted" seal on the front panel in addition to several other key highlights, including USDA organic, non-GMO, natural probiotics, and lower sugar. The new and improved labels will also more prominently highlight the brand's signature hand-illustrated artwork.