AfterGlow Hard Kombucha by Aqua ViTea, the alcohol-aware kombucha company, introduces Cherry Sour, a refreshingly juicy and tart flavor, and Apricot Dream with fresh, crisp notes of hops. Similar to AfterGlow's other popular flavors, Ginger Blue and Citrus Rush, Cherry Sour and Apricot Dream contain an alcohol content of 5% ABV and are gluten-free, non-GMO, lower calorie, lower sugar and paleo- and vegan-friendly. Made with clean ingredients, the new flavors also provide additional health benefits such as antioxidants, b-vitamins and detoxifying acids.
"The growing better-for-you beverage trend proves that consumers are looking for natural beverage options that complement their healthy lifestyles," says Jeff Weaber, Founder of AfterGlow Hard Kombucha by Aqua ViTea. "We believe there is room for both non-alcoholic and hard kombucha in the market, provided it's properly marketed, regulated, and explained to consumers so people know what they are getting. AfterGlow Hard Kombucha is made from the naturally occurring alcohol that kombucha generates during fermentation, so it's a more natural option than spiked seltzers. We're excited to expand our flavor profile and offer more delicious beverage options for those who want to align their active lifestyles with their social activities."
According to the trade group, Kombucha Brewers International, sales of hard kombucha grew to more than $12 million in 2019 and are expected to rise exponentially over the next five years. Recognized as the largest distributor of kombucha on the East Coast, Aqua ViTea launched craft AfterGlow Hard Kombucha in 2019 with more than a decade of kombucha brewing expertise to help consumers achieve and maintain a balanced lifestyle. Driven by the company's uncompromising mission to cultivate health, AfterGlow is a high quality adult beverage made from premium, simple ingredients.
Priced at $9.99 for a four-pack and $12.99 for a six-pack, AfterGlow Hard Kombucha is available in cans in select markets.
About AfterGlow Hard Kombucha
AfterGlow Hard Kombucha by Aqua ViTea is a better-for-you alcoholic beverage brewed with organic ingredients in the heart of Vermont. Keeping in line with Aqua ViTea's 13 years of Kombucha brewing expertise, AfterGlow is carefully sourced with the finest sustainable ingredients and features the naturally occurring alcohol Kombucha creates through fermentation. Currently available in Ginger Blue, Citrus Rush, Cherry Sour and Apricot Dream flavors, AfterGlow is organic, gluten-free, non-GMO and has lower calories.