In addition to Boba Bam’s sought-after, award-winning Brown Sugar flavor, the brand now offers Coffee, Matcha and Black Tea.

Lisco Spirits has launched an all-natural Tequila hard seltzer with 5% alcohol combined with real fruit juice and sparkling water. Crafted with blanco tequila from Jalisco, Mexico, Lisco Spirits is available in four-pack, and variety eight-pack options featuring Fresh Pineapple, Luscious Lime, Sweet Mango and Juicy Watermelon flavors. The hard seltzer is only 100 calories and is free of any artificial flavors or added sugars.

For the first time ever, Del Monte is bringing packaged bubble tea to the refrigerated aisle in grocery and retail stores throughout the US, innovating on the popularity of boba that is trekking towards a $1B market value by 2022.  

CanBee Cocktails, a buzzy new brand of award-winning canned cocktails made with small-batch gin and real, simple ingredients proudly announces its debut into the ready-to-drink market. Launching with an original Bee’s Knees variety composed of farm-fresh honey and handcrafted gin, CanBee Cocktails aims to bring awareness to essential bee conservation efforts that preserve their vital presence within our delicate ecosystem.

Hard Rock International (HRI) announced a partnership with Stewart’s Enterprises, the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverage offerings, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year. Hard Rock Premium Hard Seltzer is crafted for music fans in a variety of stand-out options that highlight Hard Rock Cafe’s most prominent cocktails and fan favorite flavors, with each can featuring the iconic Hard Rock logo and a guitar symbol. Fans eager to bring home Hard Rock Premium Hard Seltzer can visit select beverage retailers and grocery stores nationwide beginning this holiday season.

AfterGlow Hard Kombucha by Aqua ViTea, the alcohol-aware kombucha company, introduces Cherry Sour, a refreshingly juicy and tart flavor, and Apricot Dream with fresh, crisp notes of hops. Similar to AfterGlow's other popular flavors, Ginger Blue and Citrus Rush, Cherry Sour and Apricot Dream contain an alcohol content of 5% ABV and are gluten-free, non-GMO, lower calorie, lower sugar and paleo- and vegan-friendly. Made with clean ingredients, the new flavors also provide additional health benefits such as antioxidants, b-vitamins and detoxifying acids.

Soylent Nutrition, the makers of Soylent complete nutrition beverages, powders & bars, rolled out improved versions of their functional drinks. This ready-to-drink product optimization comes on the heels of a number of other accomplishments in recent months for the company including new Powder formats, lower pricing on Powder subscriptions and updated packaging. The renewed focus on its core products and consumers has allowed the company to return to its mission while simultaneously restoring a sustainable business model.

Many consumers are now actively looking to improve their overall health, which has led to a rise in people looking for more beneficial drinks which can offer functional benefits.