The Refrigerated Foods Association (RFA) reports a collective donation of $8,000 to Feeding America during 2020’s National Deli Salad Month (July).  Member companies committed to donating both monetarily and with in-kind donations as a collective effort to combat hunger in their own communities.  Hands-on volunteer work was also encouraged. Their July fundraiser resulted in a total of $8,000 for Feeding America, the nation’s largest domestic hunger-relief organization.   Hundreds of thousands of dollars worth of food is also donated to local food banks each year by these businesses.

In 2014, Refrigerated Foods Association (RFA) proclaimed July as National Deli Salad Month. This designation has been officially recognized and established and each year, throughout the month of July, food manufacturers promote and feature such summer staples as potato salad, macaroni salad, dips, chilled desserts, protein salads, ready-to-eat sandwiches and more. 

Refrigerated and frozen foods manufacturers use packaging graphics, text, colors, geometries, internal volumes, clarity, opacity, and ergonomic designs as nuggets of information to persuade consumers that the products they see are safe, will deliver pleasurable eating experiences, and may be enjoyed in specific or universal locations. Fundamentally, packaged messages must communicate to shoppers at the point of sale that there is a reason to believe in a product so that it is wanted.

The Refrigerated Foods Association (RFA) has announced the release of an updated Shelf Life Protocol, available now to both members and non-members. The RFA Standardized Protocol for Determining Shelf Life of Refrigerated Foods was originally developed in 2002 and subsequently revised in 2009. The purpose of the standardized protocol was to enable individual manufacturers, and/or their customers if they so desired, to determine their product shelf life and compare their stated shelf life with the shelf life of similar products produced by other manufacturers.

The 40th annual Refrigerated Foods Association (RFA) Conference was held at the Hyatt Regency Grand Cypress Resort in Orlando, Florida, on February 23-26, 2020. The conference included timely presentations and outstanding networking opportunities and social events, including a service project that provided 400 kids’ packs for Second Harvest Food Bank of Central Florida.