As Gen Z takes the lead as one of the nation’s most influential groups of consumers, today’s brands can hold fast to the knowledge that nutrition and convenience remain at the helm, all supported by the need for authenticity.

Nestlé USA, Glendale, Calif., announced plans to acquire Sweet Earth, a plant-based foods manufacturer based in Moss Landing, Calif.

Good Food Made Simple, Wellesely, Mass., debuted new made-with-organic Breakfast Wraps in Spicy Veggie and Spinach and Mushroom, new USDA-organic Entrée Burritos in Spicy Three Bean and Black Bean & Veggie and new Buttermilk and Blueberry Waffles.

PJ’s Organics, San Francisco, launched the new Bean & Cheese burrito, a combination of melt-in-your-mouth cheese paired with organic beans, rolled together in a fresh tortilla.

Red’s Natural Foods, Franklin, Tenn., debuted its new line of frozen Red’s Burrito Bowls.

Red’s Natural Foods, Franklin, Tenn., released new Organic Chicken & Cheese Burrito, boasting 14 grams of protein and made entirely with non-GMO ingredients.

Boulder Brands, Inc., Boulder, Colo., expanded its Udi’s Gluten Free brand of frozen offerings to include premium, gluten-free burritos.

Burrito Kitchens, Longmont, Colo., introduced a new line of gluten-free burritos, made with ultra-clean ingredients such as cage-free eggs, free-range chicken, locally grown vegetables and other quality fillings.

In honor of Breast Cancer Awareness Month in October, Red’s All Natural’s frozen burritos will be donning new pink packaging, with 10% of purchases donated to breast cancer research.