Greenleaf Foods, owner of plant-based brands Lightlife and Field Roast, announced its Lightlife Plant-Based Burger, Plant-Based Breakfast Links and Plant-Based Breakfast Patties are now available at select Walmart locations nationwide. The plant-based breakfast items will be sold in the refrigerated breakfast meat section, the first time the retailer will offer a plant-based option in this area of the store, and the Lightlife Plant-Based Burger will be available in the frozen aisle.

Beyond Meat is rolling out its first-ever breakfast product in club stores with the debut of Beyond Breakfast Sausage Patties at all Sam’s Club stores nationwide. The 22-pack of plant-based breakfast sausages cook from frozen to finished in under five minutes.

Rolling out to grocery stores nationwide this summer are Johnsonville Sausage Strips - a new product line of fully cooked smoked sausage that looks and cooks like bacon, but is sausage. Johnsonville, the number-one sausage company in America, delivers the flavor, texture and versatility of sausage in a new, bacon-like form.

Americans eat a lot of eggs, especially at breakfast. In fact, they consume an estimated 279 eggs per year. With that kind of popularity, eggs deserve the perfect partner on the plate. That’s why on National Egg Day, June 3, Jimmy Dean, America’s favorite protein breakfast brand, is giving breakfast fans eggs’ best pairing – free sausage. 

Hofmann Sausage Company has rolled out its new Maple Breakfast Sausage Links, and is now available in retail stores such as Tops Friendly Markets, Walmart, and several local Upstate New York grocers and meat markets such as Chanatry's, Green Hills, Spera's, Nichols Super Markets, and others. The breakfast links are made with grade-A New York State maple syrup and a spice blend.

Finally, breakfast meat fans can have it all in one package with new Applewood Smoked Bacon Breakfast Sausage from Niman Ranch. The new links, made with Niman Ranch’s award-winning artisanal uncured bacon, are one of two new additions to the brand’s breakfast sausage line. For those with more of a sweet tooth, Niman Ranch has also rolled out Vermont Maple links—the perfect partner for any stack of pancakes. The full line of Niman Ranch breakfast sausages, including their classic pork and apple cinnamon varieties, is now available nationwide at select specialty grocers.

America’s favorite protein breakfast brand[1], Jimmy Dean, is bringing breakfast lovers two new breakfast favorites in the form of warm, poppable bites. New Jimmy Dean Loaded Sausage Bites and Jimmy Dean Omelet Minis are made with premium, signature seasoned Jimmy Dean breakfast meats, real eggs and cheese and are served in a convenient single-serve cup, ready to enjoy in seconds at home or on-the-go.

Hormel has launched Black Label Oven-Baked Egg Bites and Hormel Black Label Breakfast Combos breakfast items. The new convenience offerings are designed to appeal to the many millions of consumers who want a high-quality, easy-to-prepare breakfast option with protein. Both product lines come in assorted varieties.