Items Tagged with 'CPG trends'
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Study: CPG spends more on digital than traditional ads

• Despite the increase in shopper marketing and digital spending, neither retailers nor shoppers are feeling the impact.
March 1, 2017
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Dramatic changes have taken place in spending allocation within the consumer packaged goods (CPG) markets, but the retailer and shopper impact is lagging, according to the 2017 Marketing Spending Industry Study, “Blinded by the Light,” released by Cadent Consulting Group, Wilton, Conn.
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Nielsen, Label Insight partner to develop CPG measurement capability

Nielsen's robust market measurement and Homescan Consumer Panel data will be combined with Label Insight's cloud-based product attributes.
December 2, 2016
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Nielsen, New York, and Label Insight, Chicago, formed a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry.
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IRI study reveals Hispanic shoppers’ interest in CPG e-commerce

Key findings from HispanicLink identify that Hispanic shoppers plan to increase their online purchases of grocery products from large retailers at a significantly faster pace than non-Hispanic shoppers.
September 13, 2016
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IRI released findings from its latest HispanicLink study, which provides new information about Hispanic shoppers’ path to purchase consumer packaged goods products and a particular focus on the group’s widespread adoption of e-commerce.
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FMI, Nielsen form alliance to uncover comprehensive insights into consumer shopping behaviors

The partnership is designed to help retailers and manufacturers better understand the forces and factors of change driven by digital technologies within the food marketplace.
August 18, 2016
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Food Marketing Institute (FMI), Arlington, Va., and The Nielsen Co., New York, formed a strategic analytic alliance to uncover comprehensive insights on the “Digitally Engaged Food Shopper.”
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SymphonyIRI Study: CPG 2012 Trends

March 19, 2012
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The latest research from SymphonyIRI Group’s Times & Trends, “CPG 2011 Year in Review: The Search for Footing in an Evolving Marketplace,” uncovers several exciting trends -- from new product development and technology to store layouts and consumer shopping patterns.

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