The John Morrell Food Group, the Cincinnati-based owner of Smithfield Foods and theEckrichbrand, rolled out a new deli meat line with each of the five products either covered in bacon or infused with bacon.
The line includes Bacon Covered Ham, Bacon Ranch Chicken Breast, Bacon Covered Club, Applewood Smoked Turkey Breast with Bacon and Peppered Bacon Covered Roast Beef.
“’Bacon mania’ certainly has swept the nation, but more than launching a bacon-inspired product line, we are driving innovation in the deli,” says Chuck Gitkin, vice president of marketing, innovation and R&D.
