New Retail Products

Milky Way Chocolate Ice Cream Bars

July 24, 2012
Mars expanded its Milky Way brand to now include Milky Way Chocolate ice cream bars.

This summer, Mars Chocolate North America, Hackettstown, N.J., expanded its Milky Way brand to now include Milky Way Chocolate ice cream bars.

“We’re so excited to launch the new, out-of-this-world Milky Way Chocolate Ice Cream Bars this summer,” says Craig Hall, general manager. “And, the ice cream truck tour will help us bring the
popular Milky Way taste along with our delicious chocolate ice cream to fans across the U.S.!”

The Milky Way Chocolate ice cream bars are made with chocolate ice cream, a layer of creamy caramel and then covered with a smooth milk chocolaty coating. They can be found in the refrigerated ice cream case in most grocery stores nationwide.

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