New Retail Products

Wholly Queso refrigerated dips

May 29, 2010

Need a quick snack in between summertime activities? Fresherized Foods, Fort Worth, Texas, says it has introduced a healthy, fresh cheese dip, Wholly Queso, for just those occasions.

The maker of Wholly Guacamole and Wholly Salsa, Fresherized Foods says new refrigerated Wholly Queso contains real cheese and vegetables --making it a fresh-tasting and healthier cheese dip. Wholly Queso can be served alone as a dip at any pop-up party but also works as a zesty topper for grilled chicken, hot dogs, nachos and enchiladas.

Wholly Queso comes in two flavors including: "Classic" (cheddar) and "Blanco" (Mexican-style), the chef-inspired queso packs real cheese, fresh vegetables and zesty spices into every dip. Wholly Queso comes packaged in a 14-ounce tub and sells for $3.99 - $4.49 nationwide.

Why introduce a fresh Queso? The demand for foods with Hispanic flare continues to grow, with a projected 46 percent increase 2006-2010. The USDA reports that cheese consumption is up. In fact, Americans consumed approximately 32.5 pounds of natural cheese in 2006, and expect a rise to 34 pounds per person by 2015.

"Consumers are demanding quality products that are both easy and fresh and flavorful," says Tracey Altman, vice president of marketing, Fresherized Foods. "Wholly dips deliver a fresh, 'made-from-scratch' taste without time spent in the kitchen, giving you more time for yourself and guests."



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