Lamb Weston's Alexia Frozen Potatoes Switch to Sustainable Biomaterial Packaging
Two Lamb WestonAlexia brand frozen potato products will now use corn and potato starch in their packaging. The biodegradable bags are partially made of potato starches, a byproduct of producing French fries, and will be identified with a label on the front of the package indicating it is partially made from plants.
Research by GlobalData (March 2021) indicates more than 3 in 10 U.S. consumers believe environmentally friendly packaging material is a key driver of a purchase.