When the COVID-19 pandemic began in early 2020, consumer dining habits dramatically changed – possibly for the long-term. A special report by food industry firm HUNTER says 51% of Americans continue to cook more, and 71% of those who have been cooking at home intend to continue the habit to save money, eat healthier, and feel better.
According to the National Chicken Council (NCC), Americans have been relying on chicken as a healthy and convenient protein as part of this trend. A survey revealed that half of Americans who eat chicken say they have eaten it more than any other protein during COVID-19.