Perry’s Ice Cream Launches ‘Hey-Ey-Sundae!’ in Partnership with Buffalo Bills
Perry’s Ice Cream Company, Inc. introduced Hey-Ey-Sundae!, a new flavor which blends nougat ice cream with salty caramel swirls and brownie dough pieces, the latest creation in Perry’s longstanding collaboration with the Buffalo Bills NFL franchise. The new flavor also kicks off a charitable partnership with the Buffalo Bills Foundation, to which a donation will be made for every sale.
The name is inspired by the Bills’ “Shout” fight song and is available in 1.5-quart cartons at retailers across western and central New York and Erie. Pa., including most Tops Markets, Wegmans, Dash’s, Shurfine and Country Fair locations. It will also be available at participating Perry’s scoop shops across these regions.