FIELD + FARMER, a Fresh Factory company, has launched a series of produce-forward refrigerated snack bars. The clean-label, low-sugar, plant-based bars mark a move by FIELD + FARMER to expand its offerings beyond its popular dressings, dips and juices.
The “produce in a bar” comes in five flavors: Apple Cinnamon, Cocoa Brownie, Carrot Cake, Peanut Butter & Jelly and Peanut Butter Cookie. Each bar contains 6 grams of plant-based protein, and is Non-GMO Project verified and gluten-free with no preservatives, vegetable powders or chemicals.
“We are excited to launch our delicious refrigerated snack bars in Whole Foods under the FIELD + FARMER brand. This launch allows FIELD + FARMER to add value to the category through a produce-first bar and bring its promise of fresh, delectable flavors into a fast-growing refrigerated snack-bar category,” said Isabella Chia, senior vice president and managing director of the FIELD + FARMER brand.
The refrigerated bars are now available in participating Whole Foods Markets in the United States. The launch of the FIELD + FARMER bars completes the integration of Phyter Bars, which was acquired late last year by The Fresh Factory.
About The Fresh Factory B.C. Ltd.
The Fresh Factory has built a vertically integrated platform from the farm to the shelf. Their focus is on the future of food—fresh ingredients, clean-labels, and plant-based products. The Fresh Factory owns or partners with brands of all sizes to develop, manufacture, and sell products made from fresh produce and recognizable ingredients. It operates from its centrally located manufacturing facility near Chicago, serving customers across the United States. As a public-benefits corporation, The Fresh Factory is ESG-focused, driven to make a lighter, greener impact on the environment and a stronger, positive impact on local communities and the food supply system as a whole.
About FIELD + FARMER
Founded in 2017, FIELD + FARMER (wholly owned by The Fresh Factory) partners with small farms to deliver plant-based dressings, dips, bars, and juices made with fresh, clean ingredients. Their mission is to re-create crave-worthy mainstream flavors with real ingredients and no junk (no chemicals, no preservatives)—what they call big flavor from small farms. Not only do they source from farmers they know and trust, they routinely donate to organizations that support small farmers.