Kraft Heinz and TheNotCompany Partner to Accelerate AI-Driven Plant-Based Innovation
The Kraft Heinz Company and food tech start-up TheNotCompany, Inc. announced a joint venture designed to reimagine global food production and advance toward a more sustainable future.
The joint venture, which will operate under the control of Kraft Heinz as The Kraft Heinz Not Company LLC, will leverage the inherent strengths of both companies. NotCo brings its patented, first-of-its-kind technology and proven artificial intelligence (AI) solutions, while Kraft Heinz offers its iconic brand portfolio and scale, to develop superior plant-based versions of co-branded products at a level of speed, taste, quality, and scale yet to be seen in the industry.