New Zealand’s largest red meat producer which exports to 60 countries, and which has been supplying the U.S. market with its grass-fed product for four decades, says its Net Carbon Zero By Nature product is a further step along its journey to being climate positive and regenerative by 2030.

U.S. consumers can purchase Net Carbon Zero By Nature branded Angus Rib-Eye and New York Strip steaks, ground beef and other cuts in supermarkets in New York and Los Angeles.

Silver Fern Farm’s approach is unique as it utilizes “insetting” which means the carbon credits needed to offset the emissions of the product are found by working with farmers to optimize the role that the farms, where the animals are raised, can play in acting as carbon sinks, rather than having to rely on purchasing carbon credits from other projects. 

“Taking care of our emissions is our own responsibility, no-one else’s,” says Silver Fern Farms CEO Simon Limmer. “We are not outsourcing our emissions, rather we are recognizing and incentivizing our farmers for their efforts to create farm environments that are better able to capture carbon, increase biodiversity and support nature positive food production.”

Silver Fern Farms says the Net Carbon Zero By Nature Angus steaks and ground beef will have exactly the same bold, nutrient dense, and unmatched texture of its 100% grass-fed suite of meat cuts. 

“Nothing has changed in terms of our famous 100% grass-fed taste profile,” said Limmer. “All of our cattle browse outside in nature all year-round on a diverse diet of rich clover and rye grasses, on farms that can increasingly offset the emissions they produce. This is truly beef made better.