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Cold Foods Industry NewsNew Retail Products

Freschetta Adds 2 Flavors, Launches DTC Delivery of Gluten-Free Pizzas

Margherita GF.jpg
May 16, 2022

Not only is the brand launching two new flavors beginning in April, but consumers can now order Freschetta’s gluten-free pizza varieties for home delivery. With a new gluten-free flavor and the direct-to-consumer (DTC) delivery option, that is news to celebrate in time for Celiac Awareness Month this May.

Freschetta Gluten Free Margherita with Roasted Garlic is available at Publix locations and will be Kroger stores nationwide in August. Freschetta Thin Crust Margherita is available at Food Lion and Harris Teeter and will expand to Kroger stores nationwide in August.

Freschetta’s gluten-free pizza varieties fill an important need for many people who live with Celiac disease or are sensitive to gluten, but who still want to enjoy delicious-tasting pizza with friends and family. Freschetta Gluten Free Pizzas were first introduced to consumers in 2014 and are now available in four flavors: Four Cheese, Spinach & Roasted Mushroom, Pepperoni and new Margherita with Roasted Garlic.

To help make it easier for people seeking gluten-free frozen pizza regardless of where they live, Schwan’s Company recently launched a new direct-to-consumer ecommerce option on its Freschetta website. Currently available for shipment to 15 Midwest states (IL, IN, IA, KS, KY, MI, MN, MT, MO, NE, ND, OH, OK, SD, WI), the company hopes to widen distribution in the future. Consumers in those states can order one- and two-packs of their favorite Freschetta gluten-free varieties, including the latest flavor, shipped directly to their home. Pizzas are shipped on dry ice and typically arrive within two days, depending on location. Additional products are expected to be added to Schwan’s DTC capabilities later this year.

 

 

 

KEYWORDS: DTC Freschetta frozen pizza gluten-free gluten-free frozen pizza grocery distribution Kroger Publix Schwan Food Co.

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