J&J Snack Foods recently announced ¡Hola! Churros, a colorful rebranding of its successful foodservice churro portfolio. An exciting new name in the foodservice world, ¡Hola! Churros will serve as a master brand for J&J’s broad portfolio of churro products. With a nod to the Spanish origins of churros, ¡Hola! Churros represents a warm invitation to experience a delicious global treat that delights the palate and transports the senses. 

A highly popular dessert snack, churros remain one of the fastest growing categories in foodservice. Datassential projects churros to grow +10.7% within casual dining restaurants and +5.4% in fast casual settings by 2025. These delicious fried sticks, bites, and loops are typically rolled in a cinnamon-sugar blend and often paired with a signature dipping sauce. A sweet treat for all ages, churros are an ideal dessert snack for restaurants, sports venues, convenience stores, colleges, and more.  

“¡Hola! Churros marks a new era of sweetness for J&J Snack Foods,” said Lynwood Mallard, chief marketing officer at J&J Snack Foods. “We’re thrilled to offer foodservice customers an exciting new brand for our top-selling churro products and look forward to helping them reimagine their menus and delight their consumers. You can expect to see continuing innovation and product expansion under the ¡Hola! Churros brand.” 

J&J Snack Foods will offer foodservice customers two recipes under the ¡Hola! Churros brand. The Authentic Spanish Recipe stays true to the Spanish origins of the product with a delicious cake-like texture. The Crispy Southwest Recipe is a bit more crispy on the outside and light and fluffy on the inside. 

Both ¡Hola! Churros recipes will be available in a variety of shapes and sizes and can be ordered with delicious fillings ranging from Bavarian cream to fruit.  

About J&J Snack Foods Corp.
J&J Snack Foods Corp. is a leader and innovator in the snack food industry, providing innovative, niche and affordable branded snack foods and beverages to foodservice and retail supermarket outlets. Manufactured and distributed nationwide, our principal products include SuperPretzel, the No. 1 soft pretzel brand in the world, as well as internationally known ICEE and Slush Puppie frozen beverages, Luigi’s Real Italian Ice, Sour Patch Kids Flavored Ice Pops, ¡Hola! Churros and several bakery brands. With nearly 20 manufacturing facilities, and more than $1 billion in annual revenue, J&J Snack Foods Corp. has continued to see steady growth as a company, reaching record sales for 48 consecutive years. The company consistently seeks out opportunities to expand its unique niche market product offering while bringing smiles to families worldwide.