Saputo USA’s Montchevre Debuts New Flavors, Branding
The goat cheese brand is encouraging consumers to “Make Mischief with Montchevre.”
Montchevre, a U.S. goat cheese brand from Saputo USA, launched a new brand campaign encouraging consumers to “Make Mischief with Montchevre.” The campaign features a series of comical ads highlighting innovative flavors and products inspired by very mischievous goats. Accompanying this campaign, is a fresh new look to its packaging, along with playfully delicious new products and flavor combos hitting grocery retail shelves later this fall.
“Goat-cheese demand continues to rise, as does consumer demand for complementary and complex flavor combinations,” said Jenny Englert, SUSA marketing director. “With the Montchevrebrand, we’re purposely mischievous in our innovations and always looking for those unique flavor profiles and product combinations that break the norm and help us stay ahead of trends and consumer demand.”