5 Questions with Matias Muchnick, Co-Founder & CEO of TheNotCompany, Inc. (NotCo)
In the U.S., NotCo products are available in more than 6,000 grocery stores nationwide.
NotCo is a food tech company that entered the U.S. market in 2020, with NotMilk, a plant-based milk made from cabbage and pineapples, with a little help from its proprietary, patented artificial intelligence (AI) technology known as Giuseppe. Giuseppe matches animal proteins to their ideal replacements, creating a portfolio of products, including NotBurger, NotMeat, NotChicken, NotIceCream and NotMayo. The company has operations in the U.S., Canada, Brazil, Argentina, Chile, Mexico, Peru and Colombia. TheNotCompany, Inc., in early 2022 announced a joint venture with the Kraft Heinz Company, known as the Kraft Heinz Not Company LLC, designed to leverage the inherent strengths of both companies. In less than five years NotCo has become the fastest-growing food tech company in Latin America, achieving a valuation of $1.5 billion. In the U.S., NotCo products are available in more than 6,000 grocery stores nationwide.
How is TheNotCompany (NotCo) using technology to address increased demand for plant-based foods, particularly in the cold and frozen categories?