NotCo announced the launch of NotBurger at retailers across the nation, now stocking the freezer aisles at Whole Foods with distribution at Sprouts Farmers Market coming at the end of August.
Just in time for summer BBQs, NotBurger features a unique combination of plants like peas, bamboo, spinach, chia and cocoa powder, to create the mouthwatering recipe that is taking the plant-based sector by storm.
“We believe we must completely change the food system, and to do so we need to create amazingly delicious products that don’t require consumers to compromise or make sacrifices,” said Matias Muchnick, CEO and co-founder of NotCo. “We’re now bringing our NotBurger to the U.S. after achieving 5% of market share of the total burger market in Latin America in just two years of sales. We are also receiving tremendous feedback following the initial launch at select Giant locations earlier this year. Once you taste it, you’ll truly believe in the power a great-tasting product has in consumer adoption. Our consumers in the U.S. have been asking, and we’re beyond excited to finally welcome NotBurger into our U.S. portfolio of NotCo products.
NotBurger first launched in Chile in 2020, at Burger King, where a three-month forecast sold out in three weeks, achieving four times the sales target. With this success, NotBurger has continued to expand throughout Latin America, and now, North America.
A trailblazing global leader that’s disrupting three categories across eight countries simultaneously, NotCo makes a robust portfolio of plant-based foods including NotMilk, NotBurger, NotMeat, NotIceCream and NotMayo.
NotBurger is available in the frozen section of regional retailers in addition to Sprouts Farmers Market and Whole Foods Market and is sold in 4-ounce single packs and 16-ounce four-pack units.
NotCo is an industry-changing food tech leader and the only global company simultaneously disrupting massive food and beverage segments, including dairy, eggs, and meat. The company’s proprietary artificial intelligence technology, Giuseppe, matches animal proteins to their ideal replacements among thousands of plant-based ingredients. NotCo offers a robust portfolio of products, including NotMilk, NotBurger, NotMeat, NotChicken, NotIceCream and NotMayo and has operations in the U.S., Canada, Brazil, Argentina, Chile, Mexico, Peru and Colombia. In less than five years it has become the fastest-growing food tech company in Latin America, achieving a valuation of $1.5 billion. In the U.S. NotMilk is currently available at more than 6,000 grocery stores nationwide, including Whole Foods Market, Stop & Shop, Publix, HEB, Harris Teeter’s, Sprouts, Costco, Wegmans, Vejii, Fresh Direct and Amazon.