Oscar Mayer Enters On-The-Go Refrigerated Breakfast Category with New Scramblers
Scramblers marks the first time two Kraft Heinz brands will be served together in one product for breakfast.
Oscar Mayer has announced its first-ever on-the-go refrigerated breakfast offering: new Oscar Mayer Scramblers. Here to transform the convenient breakfast game, Oscar Mayer Scramblers are made by using two fresh eggs and are available in three delicious and filling varieties – including Bacon & Velveeta, Ham & Colby Jack and Wiener & Cheddar.
A category that Kraft Heinz first pioneered in 2018, the refrigerated breakfast aisle is an area the company continues to see opportunity in. Scramblers marks the first time two iconic Kraft Heinz brands will be served together in one product for breakfast, including beloved Oscar Mayer meats and delicious Velveeta cheese. While new to the category, Oscar Mayer hopes to deliver the brand trust and high-quality taste and experience consumers expect when it comes to their morning meal.