Planet Oat Launches Barista Lovers Oatmilk
Planet Oat announced the launch of Planet Oat Barista Lovers Oatmilk, the brand’s latest innovation in the refrigerated plant-based milk category. The new product was crafted with baristas to be Planet Oat’s best oatmilk yet, with a perfectly balanced, velvety and smooth texture that offers consumers a delicious way to elevate their at-home coffee experience.
Planet Oat believes that buying multiple milks for different occasions should be a thing of the past, and Barista Lovers Oatmilk is worthy of being consumers' milk of choice every day for every use. It can be enjoyed by the glass, in baking and in cereal. And as the name suggests, it's great for frothing, steaming and is crafted to blend and whiten like dairy milk, allowing consumers to bring the quality and performance of the coffeehouse experience home to their daily coffee or tea.
“We’re excited to announce Planet Oat’s newest innovation, Barista Lovers Oatmilk. We believe it really is our best product yet, because it provides a perfectly balanced experience that will delight consumers with its delicious taste and fullness without overpowering them,” said Chris Ross, senior vice president of marketing and R&D at HP Hood LLC. “Barista Lovers is the one milk consumers need in their fridge. If a barista is going to choose to bring a milk into their shop, that milk needs to do everything well, whatever the use. Barista Lovers Oatmilk meets and exceeds those expectations – without compromise. Our goal was simple: create more value for the consumer while accelerating Planet Oat’s leadership within the plant-based milk category.”
Planet Oat Barista Lovers Oatmilk is now available for purchase at retailers nationwide.
About Planet Oat
Planet Oat Oatmilk is the top-selling oatmilk in the United States. The Planet Oat family of plant-based products, including Oatmilk and Oatmilk Coffee Creamer, is known for delivering rich, creamy, and delicious taste. Planet Oat is owned by HP Hood LLC, one of the country's largest food and beverage companies. Hood's portfolio of national and super-regional brands and franchise products includes Hood, Heluva Good!, Planet Oat, LACTAID, and more.
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